FanDuel Took 16.6M Super Bowl Bets, 19% Increase from 2024
Flutter Entertainment’s (NYSE: FLUT) FanDuel handled 16.6 million wagers during Super Bowl LIX, representing a 19% increase compared to last year.
FanDuel, the leading online sportsbook operator in the US, reported that nearly three million active customers placed those 16.6 million bets on the major event. During peak performance, the operator was handling 70K wagers every minute. The financial implications of Super Bowl wagering on Flutter’s first-quarter performance weren't discussed, but the general agreement is that the game resulted in a low-hold situation for operators since the Philadelphia Eagles triumphed and the total exceeded 48.5 points. Video game firms preferred the Kansas City Chiefs to win in a game with few points.
"Fans predicted a high scoring game, with the majority picking the Over on the 48.5-point total ahead of kickoff,” according to FanDuel.
The concluding score stood at Eagles 40 – Chiefs 22, indicating that the favored exact score wagers on FanDuel didn’t pay off for bettors. The scores were Chiefs 38 – Eagles 35 and Chiefs 27 – Eagles 24.
Investors Unfazed by Super Bowl Results
The Super Bowl concludes a long period of favorable NFL results for customers that sportsbooks have faced, and it seems the big game continued that pattern.
Investors appeared unconcerned as Flutter finished slightly up on Monday, while DraftKings (NASDAQ: DKNG) increased by 1.32%. Rush Street Interactive (NYSE: RSI) distinguished itself by rising 2.41% on higher-than-normal trading volume to kick off the week.
Concerning Flutter's financial outcome, there was a positive aspect represented by prop bets. On FanDuel, Saquon Barkley, the Eagles' running back, was the top choice for MVP of the game based on total bets and handle. He was the most wagered-on anytime touchdown scorer, yet he achieved neither goal.
Regarding Barkley, he was one aspect of an eight-leg same-game parlay that allowed a FanDuel customer to transform $10 into a $7,612.63 return.
It Seems ‘Kick of Destiny 3’ Succeeded
The Super Bowl ranks among the largest customer-acquisition events in the yearly US sports schedule, and FanDuel has capitalized on the major game with its “Kick of Destiny” ads. The third version of the campaign showcased Eli and Peyton Manning, ex-Super Bowl-winning quarterbacks and endorsers for a competitor of FanDuel.
Eli, a two-time Super Bowl champion with the New York Giants, triumphed in the field goal contest against his older brother, and many FanDuel users appreciated that result.
“Almost two million fans made a pick on ‘Kick of Destiny 3’, with over one million picking Eli who each will receive $10 in Bonus Bets,” according to the gaming company.
